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Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use...
Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that...
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Google To Apply Close Variant Keyword Matching To All Exact And Phrase...
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled...
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Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying...
At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled...
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Goodbye, Exact and Phrase Match Keywords. Now What?
While this change takes some control away from advertisers, there are other places to concentrate that can lead to bigger changes and have more impact on campaigns. View full post on Search Engine...
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Bing, Following Google, Will Test Close Variants in Exact Match
Bing says it will test the inclusion of close variants in exact match for a portion of queries, which some say helps pave the way for a future with keywordless search. View full post on Search Engine...
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Bing Ads Makes Close Variants On Exact Match Permanent In U.S.
That test didn’t last long. A month ago, Bing Ads announced that it would test close variants on exact match in the U.S. As of yesterday, the switch has been flipped and close variants on exact match...
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An AdWords Script To Make Exact Match, Well…Exact
Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and...
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Do exact match domains still work as an SEO tactic? – Econsultancy (blog)
Do exact match domains still work as an SEO tactic?Econsultancy (blog)While Google has set out to tackle exact match domains of dubious quality, it seems this is an SEO tactic that may still work....
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Whisper Says It Doesn’t Track Your Exact Location—But It Still Could
Concerns over just how anonymous the secret-sharing app Whisper is are back in the news, and the company is once again suggesting that there’s no way it could track its users’ exact location. There’s...
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